As Vietnam targets double-digit growth and high-income status by 2045 — and amid high gold prices and a volatile stock market — capital is rotating out of pricey Ha Noi and Ho Chi Minh City apartments into land, shophouses and resort property across the country.
"Grasping the pulse" — reading Vietnam's real estate investment trends for 2025.
As the country enters a new stage of national development, with the government setting a double-digit growth target and striving to become a high-income economy by 2045, Vietnam's property market is showing clear signs of growth — not only in the apartment segment, but also expanding into land, villas, shophouses and other diverse categories.
Against a backdrop of high gold prices and a volatile stock market, real estate remains the preferred investment channel for many investors thanks to its durability and strong growth potential. In particular, as the government accelerates the disbursement of public investment capital and speeds up transport infrastructure such as expressways, urban ring roads and metro systems — shortening travel times between provinces and cities — property prices are rising quickly while continuing to attract capital from many sources.
Where capital is rotating
With prices in major cities such as Ha Noi and Ho Chi Minh City continuing to climb and repeatedly setting new records, transaction volumes have begun to slow since the start of the year because profit margins have narrowed. Capital is shifting toward land, shophouses and resort real estate — segments that require moderate outlay and are easier to invest in and accumulate as assets.
According to a report by VARS, investors with mid-sized capital typically focus on land plots, commercial townhouses (shophouses) or new-township projects with reasonable investment value. Specifically, unlike short-term speculation, investors are changing their strategy and choosing to accumulate land in areas with potential, in order to capture future infrastructure and economic development opportunities.
Beyond land, commercial townhouses and the second-home model, resort real estate in tourism cities is also drawing strong investor interest for its rental potential and long-term appreciation. Destinations such as Da Nang, Quang Binh, Cam Ranh and Nha Trang in particular are attracting large inflows of capital into high-end resort projects.
Where is the "safe harbor" for investment capital?
The development of the property market has brought a wave of projects to the market. Investors need the experience to accurately assess a project's potential so they can choose the right product at the right time and profit successfully.
On the criteria for evaluating and selecting an investment property, Ms. Le Thi Hanh, General Director of INDOCHINE Real Estate Joint Stock Company, points to key factors that cannot be overlooked: location, legality, infrastructure planning and the strength of the developer.
"If location and transport infrastructure planning affect the value of a property, then legality determines its future appreciation potential; while the developer's brand strength ensures whether the project is invested in and executed correctly," Ms. Le shared.
To judge which land has potential, customers need to understand future planning and the advantages of each region. For example, in the North, areas such as Bac Giang, Thai Nguyen and Hai Phong — with well-developed transport infrastructure and hundreds of billions in domestic and foreign FDI capital — have become new investment destinations, home to a series of key projects such as Evergreen Bac Giang, Diamond Paragon, Royal Mansion, Yen Binh New Horizon and Gem Park.
Meanwhile, in the South, Binh Duong, Hau Giang and Dong Nai are the heart of the property market, with a series of urban development projects such as STC Long Thanh, DIC Victory City, Orchard Heights and Cara Rive Park.
In the resort real estate segment, Da Nang remains the market where the investment wave is flowing in, with major developers such as Sun Group, Regal Group, BRG and Bac Giang Group continuously launching new products, delivering diversified supply that maximizes both investment returns and long-term appreciation. At the same time, promising resort markets such as Nha Trang, Quang Binh and Cam Ranh are developing toward becoming international tourism destinations, also drawing strong attention from high-end domestic and foreign investors.
INDOCHINE always accompanies investors, with the goal of providing the most valuable products and delivering comprehensive real estate solutions spanning everything from buying and selling to operation and management. We are proud to present a multi-segment project portfolio stretching from North to South — from high-end apartments, villas and commercial townhouses to land and resort property — meeting the diverse needs of our customers to the greatest extent.
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